Per ogni momento

Alfio, the owner of La Tavernetta, came to me with a problem. He was having a hard time selling bottles of wine. Even people who came to the bar ended up buying them somewhere else.

My idea was to talk about the wines right there, on the TVs inside the bar, so people would know it's also an enoteca.

The hard part came with the budget. There wasn't to film the place, so I solved it with stock footage and motion.

Instead of showing the enoteca, I started asking what a wine brings you: the moment you're living while you drink it.

That became the main idea. Wine is always there in the good moments, and at La Tavernetta there's someone to help you find a bottle for each one of them.

I've been using AI in my work for a long time, but mostly in the early stages, for copy, brainstorming, lookdev, you name it. It helps me speed up a lot of steps. Until now, though, I had never made a full take with it.

This project was the right moment to try. Low budget, and I needed to show the place at least once. So I created Marco. I made him with Nano Banana Pro and then used Magnific with a photo of the bar to build the whole scene. I think the process can still get better, but for a first time I was really happy with it.